Asset Story

Run your personal finances like a business.

What is your net worth
right now?

Your account balance can't answer that. Asset Story records assets and liabilities separately, so the answer is always a number you can point at.

Asset Story running on iPad and iPhone
Assets, debts and net worth in one viewAccurate by construction — double-entryOne ledger your whole family can share

01 — The question

There's $5,000 in your account.
Are you doing well?

Nobody can say yet. You might be carrying $4,000 on a credit card, or holding a $200,000 deposit somewhere else entirely. A car you've driven for three years is no longer worth what you paid for it, and your bank statement will never tell you how much of last month's loan payment was interest.

A balance is a fact. It is not an answer.

02 — The problem

Most budgeting apps
break in the same place

Money leaves, call it an expense. Money arrives, call it income. That one-line rule is convenient — and it quietly distorts your books every time an asset moves.

You paid $600 on a car loan

What the app recordsExpense: $600

What actually happened$550 of that reduced your debt. The only real cost was $50 of interest. Every payment you make actually raises your net worth.

You bought a $12,000 car

What the app recordsExpense: $12,000

What actually happenedCash simply changed shape into a vehicle you now own. At that instant your net worth did not fall by a single dollar.

You drew $3,000 from a credit line

What the app recordsIncome: $3,000

What actually happenedYour balance went up and so did what you owe. That money was borrowed, not earned.

Which is why you can track every single day for a year and still not know whether you're better off than you were.

The answer

We borrowed a method
businesses have used for 200 years

Double-entry bookkeeping. It sounds heavy, but there is really only one rule — record where the money came from and where it went, together. Everything below is a real Asset Story screen.

03Record

Every transaction
gets written twice

You spent ₩214,570 at the store on a credit card. Asset Story doesn't file that as one line called “expense.” It records two: groceries went up by ₩214,570, and what you owe on the Amex Gold went up by ₩214,570. It won't save unless the two sides match.

  • A numeric keypad and account codes — a few seconds per entry
  • If debits and credits don't balance, saving is blocked
  • Frequent entries remember their whole account structure and refill it
Asset Story entry screen — debit groceries ₩214,570, credit Amex Gold ₩214,570
Entry — it won't save until both sides agree

04Structure

And this screen
builds itself

There is no separate step where you tidy things up. Entries accumulate into five pillars — assets, liabilities, equity, expenses and income. Cash through real estate, credit cards through mortgages, all on one screen. The gap between them is your net worth.

  • Accounts grouped into categories — cash, investments, fixed assets, and so on
  • Assets, debts and equity all visible at the same moment
  • This period's net income sits on the same screen
Asset Story home screen — asset, liability, expense, income and equity cards side by side
Home — five pillars in one view

05Trace

Tap any account and
follow it all the way down

A checking account reads ₩4,266,487. If you want to know how it got there, just tap it. Every account that has ever been paired with it opens up as debits and credits, and picking one filters the list down to just those transactions, in date order.

  • A T-account view of every counterpart and amount
  • Narrow to all accounts, income statement activity, or equity activity
  • Debit and credit totals so you can check the math
Asset Story account detail — counterpart accounts for a checking account with interest expense selected
Account detail — filtered to one counterpart account

06Flow

The day-to-day rhythm
stays visible too

Structure is one thing, but life still happens on a calendar. Each day carries its own net change, and the month's income, expenses and net result appear alongside the change from the month before. You can point at a day and know what happened.

  • Daily net movement printed right on the calendar
  • Monthly totals next to month-over-month change
  • Every account that moved that month, sorted by debit and credit
Asset Story calendar screen — daily changes, monthly income, expense and net income summary
Calendar — daily movement and a monthly summary

07Judge

And finally,
real financial statements

The same documents a company pays an accounting firm to produce. Balance sheet, income statement, cash flow statement, statement of changes in equity, trial balance, notes — all of it completes itself as long as you kept recording. Ratios like debt-to-assets, current ratio and savings rate are calculated alongside.

  • Four primary statements plus two accounting reports
  • Capital structure, income and spending, profitability and liquidity ratios
  • Trend charts for assets, liabilities, equity and monthly results
Asset Story analysis screen — equity trend chart, statement list, and financial ratios
Analysis — statements and ratios, generated for you

Back to the question

What is your net worth
right now?

People who use Asset Story answer that in seconds. No digging through statements, no calculator, just one screen. Record your first transaction today and that screen belongs to you from tomorrow.

Get the App

The habit lives
on your phone

Think on the web, record on your phone. It's the same ledger wherever you open it.

Download on the App StoreGoogle Play coming soon